Dear Friends,
Today, there's a new book out that I know you'll want to read and share with your colleagues and friends.
It's called The Contrarian Effect: Why it Pays (Big) to Take the Typical Sales Advice and Do the Opposite. My sister, Elizabeth Marshall, is the co-author on this book and I wanted to support her by sending this email. But, that's not why I am recommending you read it...
You see, this book is about how anyone who sells for a living (entrepreneurs, small biz owners, etc) can sell more effectively without selling out. The typical sales tactics such as cold calling and closing techniques don't work like they used to and don't fool today's savvy customers. There is a better way to to reach today's customer in today's market, and this book is filled with strategies and ways to do just that.
Sound like something you want to read? Check it out on Amazon here:
http://www.snipurl.com/contrarianeffect <-- LINK TO ELIZABETH'S BOOK
If you like what you see, then you really want to check out what they've done to reward people for buying the book today...
To officially launch their book, Michael and Elizabeth have put together a never-been-done-before (and totally contrarian) book launch that is off the hook! In
fact, I think it's so creative that I encourage you to check it out here:
http://www.contrarianeffect.com/auction <-- BOOK LAUNCH EVENT
As part of their book launch, you have a chance to get some pretty amazing business products and programs, such as:
* two tickets to the Inc. 500 Conference in Washington, D.C
* a seat for Michael Gerber's Dreaming Room Workshop (worth $3000) - he's the author of The E-Myth
* premium business software from Mindjet, Daylite and iThemes
Now, you may not be interested in their book launch event. That's ok. Just be sure to check out the book on Amazon (only $13) and buy a copy for yourself or for other people in your network.
Posts
